Social Video & Content App
Press Play On Tape
On beat. Off the beaten tracks.
Sound design studios are amongst the most creative, yet their digital presence often lacks in boldness. With that in mind, we brought in a super cool team determined to let a crisp vibe take over a seamless experience, we made sure his new brand and website were as sharp and immersive as the studio’s sounds.
Client
Press Play On Tape
Time Span
2022 — 2023
Model
Custom Package
Type of work
- Branding
- Website
- Content
- Strategy
Key Performance Indicator
(KPI)
(3)
-
+2k users
on the first week
-
Site Of The Day
Awwwards
-
FWA of the day
Trophy
New brand and website
An immersive sound journey.
With a vibe inspired by the analogue feel of the Nintendo era: neo-retro-80s-design meets playful interactions.
With a vibe inspired by the analogue feel of the Nintendo era: neo-retro-80s-design meets playful interactions.
Loïc Bénart - CEO
Retro Revival in Digital Design:
A Nostalgic Journey from VHS to Modern Web. Our design draws inspiration from the nostalgic aesthetics of VHS and audio cassette packaging, infusing a retro touch into modern design.
We've chosen uppercase Sans-serif typography, reminiscent of the bold titles on VHS covers. The project’s categories are indicated by acronyms (VM, AB, S, SD) to echo symbols found on cassettes.
We've chosen uppercase Sans-serif typography, reminiscent of the bold titles on VHS covers. The project’s categories are indicated by acronyms (VM, AB, S, SD) to echo symbols found on cassettes.
The strength of the website lies in its pervasive audiovisual interaction. Every sound is a cornerstone of Press Play On Tape's identity and triggers a unique visual animation, enhancing interactivity. Just look at how elements such as the “O’s” are animated and how they change into dynamic circles to mime sounds.
The animation offers a playful invitation to explore and interact. Here, sound transcends its role as a mere background element to become a key and interactive component of the interface. The sound identity, created by the client, is based on recordings from old Walkmans.
The animation offers a playful invitation to explore and interact. Here, sound transcends its role as a mere background element to become a key and interactive component of the interface. The sound identity, created by the client, is based on recordings from old Walkmans.
