Music Industry
The Merchant Lab
An event is crafted to immerse, engage, and captivate from the very first moment.
For the latest PrestaShop Day, we created an immersive 4-challenge experience to bring the brand to life. Zero friction. Zero perceived latency. Maximum clarity.
Scan a QR code, and your smartphone becomes the controller. Every action appears live on the main screen — turning individual play into collective energy.
Client
PrestaShop
Time Span
2025
Model
Custom Package
Type of work
- UX Design
- Art Direction
- Motion Design
- Creative development
Key Performance Indicator
(KPI)
(3)
-
300+ Merchants
Bringing together the people shaping tomorrow’s commerce.
-
100+ Business Meetings
Where conversations turn into real opportunities.
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14 Inspiring Conferences
A full day of ideas, insights, and momentum.
Event
Displayed in real time and visible to everyone, each interaction fuels a shared dynamic. We made one key decision: to think in terms of a platform, not just a one-off experience. A scalable system — rules, scoring, templates — powered by real-time logic (WebSocket), designed to adapt to future events and key brand moments.
Designed hand in hand with the PrestaShop teams, we crafted the narrative and built the creative concept together, driven by impactful, engaging motion.
